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Professional Google Ads Management to Increase Sales and Reduce Acquisition Costs

Data-driven Google Ads management focused on real purchases, calls, form submissions and WhatsApp enquiries, with accurate tracking and continuous campaign optimization.


Why Do Many Google Ads Campaigns Fail?

The problem is not always the budget. In many cases, poor tracking, weak targeting and ineffective landing pages waste the advertising spend.

Incorrect Conversion Tracking

GA4 and Google Tag Manager are missing or configured incorrectly, causing clicks and low-value actions to be counted as real conversions.

Poor Keywords and Targeting

The campaign spends money on broad searches and users who have little or no real buying intent.

Weak Landing Pages

The advertisement attracts visitors, but the page is slow, unconvincing or does not match the message and intent of the campaign.


What Is Included in Our Google Ads Management?

We do more than launch advertisements. We review the complete customer journey, from the initial search to the final purchase, call or enquiry.

  • Full Google Ads account setup, audit or restructuring.
  • Business, competitor and high-intent keyword research.
  • Search, Shopping and Performance Max campaign management.
  • Conversion-focused advertisements, headlines and assets.
  • GA4, Google Tag Manager and conversion tracking review.
  • Search term analysis and negative keyword management.
  • Budget, bidding and audience optimization.
  • Clear reporting for cost, conversions, revenue and ROAS.


How Do We Start Managing Your Campaigns?

A clear process designed to identify problems, reduce wasted spend and launch campaigns using reliable data.

1

Business Review

We review your business, products, target market, advertising budget and previous campaign performance.

2

Account and Tracking Audit

We examine Google Ads, GA4, GTM, Merchant Center and the main landing pages.

3

Launch and Optimization

We create the campaign strategy, launch the advertisements and continuously optimize based on performance.


What Do You Get with IT Lista?

You Own the Account

Campaigns are managed inside your advertising account while you retain ownership and access.

Data-Based Decisions

We focus on purchases, calls and qualified enquiries, not clicks and impressions alone.

Clear Reporting

Understand what was spent, what the campaigns generated and what will be improved next.

Integrated Solutions

We can also support tracking, Merchant Center, website speed and landing page improvements.


Frequently Asked Questions

Is the advertising budget included in the package price?
No. The package price covers campaign management and optimization. Advertising spend is paid directly by the client to Google.
How much advertising budget do I need?
The recommended budget depends on your country, industry, competition, products and average order value. We recommend a suitable testing budget after reviewing your business.
Can you guarantee a specific number of sales?
No professional agency can guarantee a fixed number of sales without reviewing the business and market. We guarantee the agreed scope of work, accurate tracking, continuous optimization and transparent reporting.
Can you fix GA4, GTM and conversion tracking?
Yes. Tracking is reviewed within the appropriate management packages. Advanced or complex tracking implementations may be provided as a separate service.
Do you manage campaigns for online stores?
Yes. We manage campaigns for Shopify, WooCommerce and other ecommerce platforms, including Search, Shopping and Performance Max.
Is landing page design included?
Landing page review and recommendations may be included. Designing or developing a new landing page is quoted separately based on the required scope.

Are Your Campaigns Spending Without Clear Results?

Send us your website and a screenshot of your advertising results. We will identify the most important problems and recommend the appropriate next step.