Many advertising campaigns suffer from poor performance due to errors in Conversion Tracking Google Ads, leading to inaccurate marketing decisions and wasted ad budgets. IT Lista explains in this article the causes of tracking problems and how to fix Google Ads conversions not working issues permanently.

Conversion Tracking allows advertisers to measure the actions users take after clicking on an ad, such as:

• Completing a purchase
• Submitting a form
• Making a phone call
• Signing up for a service

Without accurate tracking, it is impossible to measure campaign success effectively.

Placing the conversion tracking code in the wrong location on the website can cause Google Ads conversions not working.

Incorrect or missing integration between Google Ads and Google Analytics 4 leads to lost conversion data.

Errors in tag or trigger configuration inside GTM can prevent conversions from being recorded.

Updating website pages or landing pages without updating tracking settings can break conversion tracking.

IT Lista follows a structured approach to resolve tracking problems:

1. Audit all Conversion Tracking Google Ads settings
2. Ensure tracking codes are correctly implemented
3. Properly link Google Ads with GA4
4. Review and fix Google Tag Manager configurations
5. Test conversions to confirm accurate data collection

• Use Google Tag Manager for better tracking management
• Test conversions after every website update
• Avoid multiple tracking sources to prevent data conflicts
• Monitor Google Ads reports regularly

If you are facing Google Ads conversions not working or inaccurate Conversion Tracking Google Ads, IT Lista provides professional solutions to fix tracking issues and ensure accurate conversion data for maximum return on ad spend.