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Reasons for Product Disapproval in Google Merchant Center and How IT Lista Helps Fix Them


Many eCommerce stores face the issue of product disapproval in Google Merchant Center, which leads to ads being paused and products not appearing in Google Shopping results. IT Lista provides professional solutions to help merchants understand the reasons behind disapproved products and fix them permanently.


Why Do Products Get Disapproved in Google Merchant?

When your account shows disapproved products Google Merchant or
disapproved products Google Merchant,
it means Google has detected policy violations related to product data or website compliance, preventing the products from being approved.


Main Reasons for Product Disapproval in Google Merchant Center
Product Data Mismatch

One of the most common issues identified by IT Lista is a mismatch between product prices, titles, or descriptions on the website and those submitted to Google Merchant Center. This directly causes product disapproval in Google Merchant.

Non-Compliant Product Images

Low-quality images, promotional text overlays, watermarks, or images that do not accurately represent the product can result in disapproved products Google Merchant.

Policy Violations

Products that violate Google policies or include misleading claims often lead to disapproved products Google Merchant.

Low Website Trust Signals

Missing essential pages such as privacy policy, return and refund policy, or clear contact information significantly increases the risk of product disapproval.

Shipping and Payment Issues

Unclear shipping costs, delivery details, or payment methods are also common causes of product disapproval in Google Merchant Center.


How IT Lista Fixes Product Disapproval Issues

IT Lista follows a structured approach to fix product disapproval issues, including:

  1. Identifying the exact reason for disapproval for each product
  2. Reviewing website compliance with Google policies
  3. Correcting product feed data and attributes
  4. Optimizing product images according to Google standards
  5. Resubmitting products and monitoring the review process

How IT Lista Helps Prevent Future Product Disapprovals

IT Lista supports merchants by:

  • Setting up Google Merchant Center correctly
  • Creating a fully compliant product feed
  • Monitoring errors and warnings regularly
  • Reducing the percentage of disapproved products
  • Improving product visibility in Google Shopping ads

Conclusion

Product disapproval in Google Merchant Center is a common issue but can be resolved with the right approach. With the expertise of IT Lista, merchants can permanently fix disapproved products Google Merchant issues and ensure their products appear confidently in Google Shopping results.


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